Digital Optimisation Manager-12 Months FTC

Overview

Home. There’s no place like it.

And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And we’ve crafted a workplace that feels just as welcoming – where you can bring your ideas, be yourself, and feel right at home

Reporting into the Senior Digital Optimisation Manager, the Digital Optimisation Manager plays a pivotal role in shaping the performance of Dunelm.com and supporting key digital growth initiatives including CRM, Personalisation and the App.

This role leads the charge in evolving and optimising customer missions across the site—blending data-driven insight, experimentation, and cross-functional collaboration to deliver best-in-class journeys. Success hinges on the ability to influence and inspire through strong relationships, ensuring every initiative reflects our customer-first mindset and drives measurable impact.

What you'll be doing

Shape and Deliver the Roadmap: In close partnership with your Digital Optimisation counterpart, own and evolve a clear, prioritised roadmap that drives continuous improvement across our digital ecosystem. Champion Collaboration: Use your strong communication skills to build and nurture a network of stakeholders across the business—enabling alignment, shared success, and momentum. Spot Gaps, Seize Opportunities: Proactively identify areas to enhance the customer experience, keeping customer needs front and centre while managing expectations across teams. Lead with Solutions: Be a positive, proactive catalyst for change—driving both incremental improvements and transformational shifts with confidence and clarity. Think Forward: Stay ahead of the curve by exploring future innovations and sharing forward-thinking ideas with senior leadership in an agile, actionable format. Optimise Planning: Be a key voice in digital planning, bringing an optimisation lens to the shaping and successful delivery of new initiatives and launches. Line manage: responsible for line managing a Digital Optimisation Specialist Tell Stories with Data: Use your digital expertise and natural curiosity to uncover insights, interpret trends, and influence decision-making through compelling data storytelling. Stay Inspired: Keep connected to the wider market—drawing on external inspiration, research, and real-world exploration to spark fresh thinking. Own Strategic Partnerships: Act as a key business user and stakeholder in third-party platforms and partnerships—from discovery and onboarding to ongoing engagement and continuous improvement. Embed Scalability: Ensure long-term success by refining processes, updating stakeholders, and maintaining supporting content (e.g. image guidelines and training materials) to drive consistency and scalability.

What we'll look for in you

•Customer-First Mindset: Passionate about delivering exceptional experiences and driving change across every touchpoint. Curious and Bold: Challenges assumptions and explores smarter, more impactful solutions.
•Collaborative Influencer: Builds strong cross-functional relationships to shape and deliver the optimisation roadmap
•Agile Project Leader: Drives delivery with pace, precision, and adaptability.
•Empowering Leader: Coordinates and inspires stakeholders while fostering growth and development.
•Clear Communicator: Articulates ideas confidently, listens actively, and challenges constructively.
•Commercially Savvy: Uses data, insights, and experimentation to inform effective decisions.
•Organised and Adaptable: Thrives in fast-paced environments with strong prioritisation skills.
•Digitally Fluent: Experience using analytical tools such as ContentSquare (CS) and Google Analytics 4 (GA4).
•Technically Proficient: Skilled in Excel—confident with formulas, lookups, and pivot tables.