Rihanna has unveiled her new fashion brand with LVMH in Paris.
The brand is called Fenty and will offer a full range of clothing, shoes and accessories.
The range was unveiled in a Paris store in the Marais district. It features a collection of white or beige jackets with wide shoulders and blazer dresses wrapping the body.
The men’s collection offers large denim jackets and parka coats.
The venture will predominantly be e-commerce only, but there will be temporary ‘pop-up’ events rather than a store work.
The first pop-up store will open in Paris on Friday for two weeks, with the website launching on May 29th.
