Poundland is pressing ahead with the rollout of its chilled and frozen food ranges which is set to pass the 200-store mark in the next few weeks.
Phase four of the rollout, known internally as Project Diamond Ice, will see a further 37 stores being converted to include new shop-in-shops for the ranges.
The 200th store is set to be at Poundland on the Flintshire Retail Park in Flint, North Wales. This will put Poundland on track to have chilled and frozen food in 250 stores by the autumn and as many as 500 within two years.
Items in the range cover everyday meals and snacks, including ready-meals, pizzas and pies, as well as frozen desserts and ice-cream.
The retailer is installing new trolleys and belted checkouts in some larger stores to make the checkout experience easier for customers. In addition, shoppers will be able to take their items home in new freezer bags priced at £1.50 each.
Austin Cooke, Poundland retail and transformation director, said: “To bring chilled and frozen food to more than 200 stores in such a short time frame is a tremendous achievement.
“Customers tell us that they love the ranges, the famous brands, and say the prices are amazing. That’s why we’re pushing hard to keep going as quickly as we can so that we can bring even more choice and value where our customers want it most.”
Poundland’s chilled and frozen food programme has been accelerated following the retailer’s acquisition of Fultons Foods in October as part of a £25 million investment in chilled and frozen over two years.
