Poundland have launched their new own-brand £1 skincare range called #6.

From today, the retailer is offering a six-piece skincare collection that includes an anti-ageing day cream, a night cream and cleansing water, as well as an eye cream, derma serum and a collagen filler.

Poundland said the products contain ingredients such as collagen, hyaluronic, ceramide, vitamins A & E, sweet almond oil and algae extract, and are in gentle formulations suitable for all skin types.

Holly Mobley, Poundland’s head of glamour, said: “Everyone wants to look good for less, and we spent a long time ironing out the wrinkles to develop a fantastic skincare range to fit all budgets. We set out to challenge expectations, we want customers to feel like they are buying a bit of luxury without breaking the bank and are confident #6 hits the mark for beauty addicts and skincare novices alike.”