N Brown sales down by 1.6%

N Brown has reported that sales for the 18 weeks leading to January 5^th were down by 1.6%.

The group said that product sales were down by 6% as it has continued to lower its marketing spend.

Jacamo, Simply Be and JD Williams all out performed the rest of the business with a 0.1% growth in product sales and 6.4% increase in online sales.

“We continue to manage the anticipated decline of our legacy offline business and remain focused on improving our customer proposition to drive profitable online growth,” chief executive Steve Johnson said.

“Trading over the Cyber and Christmas periods was relatively consistent and in line with our expectations, with the group benefiting from a more targeted and efficient approach to its promotional activity.”