Womenswear retailer Missguided is set to open its first store outside of London, with a 16,200 sq ft site in the lower Rose Gallery of Kent’s Bluewater shopping centre. Speaking on the new addition, co-owner and asset manager of Bluewater Russell Loveland stated, “Missguided’s fast-paced approach to retail and engaging their customers makes them a very exciting addition to Bluewater. The anticipation surrounding the launch weekend was very high and the store has already been a great hit with our guests.”