Fashion and homewares retailer JD Williams has launched a new sustainable own-brand clothing range called Anise.
Designed in-house, the collection features premium, sustainable fabrics and embraces manufacturing initiatives that have less of an impact on the environment.
The move forms part of parent company N Brown’s wider sustainability strategy and its commitment to making all own brand products responsibly sourced by 2030.
All clothes within the collection have been produced using sustainable materials, including Lenzing Ecovero viscose fibres and Repreve recycled polyester, a material made from used plastic bottles. Denim fabric includes recycled denim fibres and has been manufactured using approximately 65% less water versus a standard pair of jeans.
With sizes ranging from 10 to 24, items cost between £24 and £80
