H&M has teamed up with British singer-songwriter Izzy Bizu, who has become the new face of H&M Divided Music’s global campaign.

The campaign features Bizu wearing items from a capsule collection consisting of 11 preppy style garments.

 

Bizu was handpicked by Coldplay to support the band on tour in 2017 and currently has over 75 million global Spotify streams for her single White Tiger.

Pernilla Wohlfahrt, H&M’s design director, said: “Not only does Izzy have a beautiful voice, but her personality is fun, feisty and down-to-earth, which makes her the ideal frontwoman for this H&M Divided Music collection. The preppy pieces have that flirty, feminine edge, which feels cheerful and most importantly, looks modern.”