Dunhill has opened a new ‘experiential’ store in the menswear department of Harrods.

As part of the £200 million redevelopment of Harrods, Dunhill will join the likes of Ralph Lauren, Giorgio Armani and Salvatore Ferragamo in the new menswear floor.

The renovation will be completed by 2020, and will see the current three-floor menswear department consolidated down to one floor.