Asda has appointed Liz Evans as managing director of George. Due to take up her role in January 2022, she will join the Asda leadership team alongside chief financial officer John Fallon, chief merchandising officer Derek Lawlor, general counsel Helen Selby, chief supply officer Mark Simpson and chief people officer Hayley Tatum. In addition, Meg Farren will become part of the team in October as chief customer officer.
Evans will join Asda from lifestyle brand Fat Face, where she has led the business as chief executive since 2019. Prior to that, she was the chief executive of fashion brands Oasis, Warehouse and Coast and also worked with Marks & Spencer in retail, womenswear and international roles.
Mohsin Issa and Zuber Issa, owners of Asda alongside TDR Capital, said: “We are delighted to welcome Liz to the Asda leadership team – where she will join a fantastic team of talented leaders of our great business.
“George has a strong heritage in offering amazing quality and value and continues to deliver for customers with both its own ranges and working in partnership with other brands. We are confident that Liz will bring her wealth of expertise to grow the business into the future and compliment the expertise of the fantastic George team, who are so passionate about this brand.”
