Online electricals retailer AO is to create 650 new jobs across its retail, mobile, tech, financial services and logistics divisions. The retailer needs the new recruits to drive growth and manage the increase in demand for buying electricals online following the Covid-19 crisis.

AO founder and chief executive John Roberts said: “AO went into Covid-19 fit and focused on the future.  The pandemic accelerated a shift in customer behaviour towards online shopping – we saw five years’ change in five weeks. We now have the opportunity to make AO a habit that lasts for our new customers.”

AO is looking to fill vacancies in various locations including Manchester, Bolton, Telford, Thatcham and Crewe. Some recruits will also be working from home. Roles will be available for technology and supply chain specialists as well as people working in sales, branding, marketing, HR and customer service.