Adidas and Ikea are teaming up to develop new home fitness solutions.
The company’s sent designers and product developers to the homes of people in New York, Chicago, Shanghai and London to better understand the consumers needs and frustrations when it comes to exercising at home.
James Futcher, creative leader at Ikea of Sweden, said, “At Ikea we are experts in life at home, we make furniture and solve people’s everyday needs. But we are not experts in fitness and sport, and that’s why it makes perfect sense to partner up with Adidas. Together we want to make the home a more active place”.
