Social Media Manager

This role will focus on supporting the Head of PR & Social to shape and implement the social media strategy for Selfridges, collaborating with multiple teams to deliver best-in-class owned social content across all platforms, representing the world’s most imaginative store. As the social media expert within the business, you will lead day-to-day channel strategy and execution while managing and developing the Social Media Coordinator.

This is a strategic and fast-paced role requiring exceptional communication, stakeholder management and organisational skills, with the ability to balance multiple priorities and deadlines simultaneously.

As a Social Media Manager, you will:

• Alongside the Head of PR & Social, develop and lead a forward-thinking social media strategy that positions Selfridges as the brand reinventing retail.
• Be an expert in best practice across social channels including Instagram and TikTok, with your finger on the pulse for all things social – from platform trends, creators and digital culture.
• Lead and inspire the Social Media Coordinator, empowering their development and ownership while fostering growth and creative ambition.
• Sustain and evolve Instagram as a leading brand channel, delivering high-performing content that balances cultural relevance, creative storytelling and commercial priorities.
• Establish TikTok as a priority growth platform through a test-and-learn approach to platform-native storytelling, creator collaborations and trend participation.
• Manage the social calendar across all platforms, liaising with stakeholders across the business to deliver integrated and aligned 360 customer communication
• Manage and implement campaigns cross-functionally while ensuring a social-first approach to all activations and marketing moments.
• Use insights, reporting and performance analysis to refine creative formats, talent partnerships and identify opportunities to drive engagement, reach and make headlines with performance-led thinking to inform content planning.
• Manage reporting across key business categories to increase visibility of social performance and demonstrate the impact of social activity across the wider business.
• Deliver impactful social amplification for priority campaigns, cultural moments, brand activations and experiences.
• Ensure social thinking is embedded early in campaign development and aligned with PR, Brand Marketing and Creative teams to maximise impact and performance.
• Work closely with Brand Voice, Creative and Photo Studio teams to ensure consistency in tone of voice, visual identity and creative standards across owned social channels.
• Manage external relationships to optimise opportunities with platform, creator and brand partners.
• Support our City Flagship stores to ensure localisation of key messaging that wins hearts, moves heels and builds fame nationally.
• Lead community engagement across owned social channels to foster community, working closely with the Customer Service team.

A bit about you

• Experience managing social platforms across international markets and using social listening and analytics tools.
• Proven experience developing and delivering social-first strategies for culturally relevant brands in a fast-paced environment.
• Strong understanding of platform-native storytelling, creator partnerships and emerging social trends.
• Experience leading, mentoring and inspiring a team while managing multiple priorities and deadlines.
• Proven track record delivering impactful social campaigns that balance brand storytelling with commercial objectives.
• Exceptional communication and stakeholder management skills, with confidence working cross-functionally across multiple departments and senior stakeholders.
• Experience representing and championing the social agenda within a wider marketing organisation.
• Strong analytical mindset with the ability to translate performance insights into actionable recommendations and content optimisation.
• Confident providing creative direction and constructive feedback to improve the quality and effectiveness of social output.
• Comfortable working under pressure in a fast-paced environment with competing deadlines and evolving priorities.
• Positive, proactive and solutions-oriented, with the ability to navigate ambiguity and work autonomously when required.
• Passionate about social media, digital culture and innovation, with a deep understanding of platform developments and audience behaviours.
• Strong organisational and time management skills.
• Previous e-commerce and retail experience preferable.
• Paid social media experience not essential but a bonus