Senior Digital Marketing Manager (Footwear Brand)

We’re working with a leading UK fashion and footwear retailer with a strong digital presence and ambitious growth plans across multiple markets. The business is focused on delivering engaging digital experiences and continually evolving its online proposition, and is now looking for a senior digital marketing manager to lead its customer acquisition strategy across key digital channels.

As senior digital marketing manager you’ll own and deliver the global digital marketing and traffic acquisition strategy, managing investment across PPC, SEO, Affiliate Marketing, Paid Social and Display. You’ll be responsible for optimising performance against traffic, revenue, cost-of-sale and ROI targets, managing agency and supplier relationships, and providing regular reporting and forecasts to senior stakeholders. You’ll also lead the development of the digital team and oversee GTM and advertising tag management.

The successful candidate will have 4+ years’ digital marketing experience, ideally within fashion or retail, with strong expertise across PPC/SEM, SEO, affiliates, paid social and display. You’ll have a proven commercial track record, strong analytical and budget management skills, and excellent knowledge of Google Analytics, Google Ads and digital marketing tools. Experience with UX, user research and digital experiences across devices is highly desirable, alongside strong communication, copywriting and team management skills. A relevant degree or equivalent experience and a strong UX portfolio are required.

Salary is up to £70,000 dependent on experience. Benefits: A strong benefits package, alongside the opportunity to join a fast-paced, commercially focused retail business and play a key role in shaping its customer strategy and CRM proposition. The role is based in central London and is four days a week in the office and one from home.

Reference: AW – OFFSHCMM – 01