Regional Sales Account Manager

About us

Halfords is a leading UK provider of motoring and cycling services, with a diverse and increasingly service-led portfolio that includes specialist retail, an extensive garages network, Commercial Fleet Services, and a growing B2B offering. Our Commercial Fleet Services business plays a critical role in keeping commercial customers and businesses moving, delivering essential vehicle maintenance, compliance and on-demand services at scale.

As a key ambassador of the Halfords Commercial Fleet Services (HCFS) values, you’ll foster a customer-centric, engaged culture across Universal Fleet Services, Lodge Tyre Fleet Services and McConechy’s Commercial Fleet Services operating 24/7 365 days a year managing commercial breakdowns.

This is a field-based position covering Carnforth, Preston, Blackburn, Rochdale, Salford, Deeside and Gaerwen areas.

The role

As Regional Sales Account Manager for Halfords Commercial Fleet Services, you'll take ownership of a portfolio of existing and new customers within your region, building the kind of trusted, long-term relationships that drive retention, growth, and genuine commercial outcomes. This is a field-based role with real autonomy, where your ability to plan visits effectively, understand your customers' businesses, and identify opportunities ahead of the curve will set you apart.

Day to day, you'll be working closely with depot managers and regional teams, negotiating price and service variables, supporting invoicing and credit control, and collaborating with local Operations to ensure contracted service levels are met and our customer proposition keeps improving. You'll also play an active role in promoting the business through sales activity, networking, and market engagement, acting as an ambassador for the CFS values across everything you do.

This is a role for someone who knows the commercial vehicle tyre market, thrives on building B2B relationships, and is motivated by hitting targets and growing accounts over time. If you combine strong commercial awareness with excellent organisational skills and a genuine passion for delivering for your customers, this is a solid opportunity to make your mark in a business with real scale and ambition.

Key responsibilities

• Cultivate and maintain trusted relationships with existing and new customers across your region, managing accounts to improve profitability, customer satisfaction, and contract renewal rates


• Plan and execute a structured visit programme, ensuring forward planning and visit frequency support strong account performance and early identification of risks and opportunities


• Negotiate price and service variables within pre-agreed boundaries, working to maximise profitability while maintaining strong customer relationships


• Collaborate with local Operations teams to align on objectives, share capabilities, and ensure contracted service levels are consistently met


• Support invoicing and credit control functions to maintain excellent receivables across your account base


• Promote Halfords CFS within the marketplace through proactive sales activity, networking, and engagement with key stakeholders


• Challenge internal stakeholders where needed to ensure your customers receive the best possible service, acting as their advocate within the business

About you

• Demonstrated B2B relationship building skills, with the ability to develop and execute account growth strategies across a regional portfolio


• Strong commercial awareness and negotiation skills, with a track record of achieving sales targets and managing accounts to improve profitability


• Excellent organisational skills and attention to detail, with the ability to plan visit schedules and manage multiple accounts simultaneously


• Confident communicator, able to build and maintain professional relationships both internally and externally that reflect company values


• Target driven and self-motivated, with a genuine passion for delivering for customers and achieving results


• Full driving licence and willingness to travel across your region, alongside proficiency in Microsoft packages

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.


• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.


• We offer hybrid working with a blend of working in our Support Centre and from home.


• You will have access to a wealth of employee discounts across the Halfords suite of products and services.


• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

This is a field-based position covering Carnforth, Preston, Blackburn, Rochdale, Salford, Deeside and Gaerwen areas.