PR Manager - F&F - 12 Month Maternity Cover

About the role As the PR Manager, you'll bring the F&F brand to life through impactful PR campaigns, compelling storytelling and standout talent partnerships. Leading the PR strategy and press office, you'll drive earned media coverage, build strong industry relationships and ensure F&F remains culturally relevant and top of mind.
Working closely with Social, Influencer, Marketing, Commercial and Design teams, you'll turn brand priorities into newsworthy moments that grow awareness, strengthen reputation and support business objectives. You'll also lead and develop a PR Executive, inspiring best-in-class PR execution across the brand. What is in it for you We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary.
• Holiday starting at 25 days plus a personal day (plus Bank holidays).
• Private medical insurance.
• 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave.
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.

The above information is a shortened summary, refer to our policies for full details You will be responsible for • Developing and delivering integrated PR plans that support F&F’s seasonal campaigns, product launches, brand moments and commercial priorities.• Leading the day-to-day management of the press office, ensuring proactive and reactive opportunities are identified and maximised.• Building and maintaining strong relationships with key journalists, editors, stylists, broadcasters and media contacts across fashion, lifestyle and consumer media.• Identifying, creating and pitching compelling stories that drive meaningful earned media coverage and enhance brand reputation.• Leading talent and VIP relations activity, identifying and securing relevant partnerships that align with brand objectives and audience priorities.• Managing seasonal press events, previews, launches and media experiences from planning through to delivery and evaluation.• Overseeing sample management and media requests, ensuring product is available and distributed efficiently to maximise coverage opportunities.• Managing PR agency and supplier relationships where applicable, ensuring activity is aligned to objectives and delivered to a high standard.• Monitoring media coverage, competitor activity and cultural trends to identify opportunities and inform future PR strategies.• Measuring and evaluating PR performance, using media monitoring and reporting tools to demonstrate impact, identify insights and optimise future activity.• Managing elements of the PR budget, ensuring spend is tracked effectively and delivers value against agreed objectives.• Leading, coaching and developing the PR Executive, providing direction, support and opportunities for growth. You will need • Significant PR experience gained either in-house or agency-side, ideally within fashion, retail, lifestyle or consumer brands.
• Proven experience developing and delivering successful PR campaigns that generate earned media coverage and support broader brand objectives.
• Strong existing relationships across relevant media, with a clear understanding of the evolving fashion and lifestyle media landscape.
• Experience managing talent partnerships, brand ambassadors, influencer collaborations or VIP activity.
• Excellent written and verbal communication skills, with the ability to create compelling narratives, media materials and senior stakeholder updates.
• Strong commercial awareness and the ability to connect PR activity to wider brand and business outcomes.
• Experience managing budgets, agencies and external partners effectively.
• Confidence using PR monitoring and reporting tools to evaluate performance and generate actionable insight.
• Strong organisational skills and the ability to manage multiple projects, stakeholders and deadlines simultaneously.
• A proactive, creative and solutions-focused mindset, with a genuine passion for fashion, media and culture. About us You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues. At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support. We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here  for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying. When you join us in this role, you'll be employed by Tesco Stores Limited, the Tesco legal entity responsible for your employment.