Creative Traffic Manager

Role Purpose

The Creative Traffic Manager is responsible for the day-to-day planning, prioritisation and allocation of creative work across the Creative team, ensuring projects are delivered efficiently and resources are utilised effectively. Working closely with the Head of Creative Projects & Operations, the role oversees creative workflow, manages team capacity and provides operational insight to support effective planning and decision-making. Through proactive stakeholder management and continuous process improvement, the Creative Traffic Manager enables the Creative team to deliver high-quality work on time and at pace.

Traffic Management & Resource Planning

• Own the day-to-day trafficking of creative work across the Creative teams, allocating tasks according to skills, priorities and capacity.
• Assess and validate incoming creative briefs, ensuring requirements are complete and assigning appropriate resource.
• Manage the end-to-end lifecycle of creative requests, monitoring progress, timelines and delivery.
• Monitor team workload and capacity, proactively resolving scheduling conflicts and recommending reprioritisation where required.
• Coordinate freelance resource where required, including onboarding, documentation, purchase orders and scheduling.
• Escalate delivery risks, resource constraints and priority conflicts, providing practical recommendations.

Workflow & Process Management

• Maintain and continuously improve day-to-day creative workflows to maximise efficiency, visibility and consistency.
• Administer and optimise monday.com, including workflows, automations, dashboards, templates and reporting.
• Maintain creative intake forms and briefing templates to improve the quality and consistency of requests.
• Ensure project data is accurate and up to date to support reporting, forecasting and resource planning.

Stakeholder Management & Communication

• Build strong collaborative relationships across Creative and key business stakeholders.
• Act as the primary point of contact for project scheduling, workload planning and delivery timelines.
• Communicate priorities, capacity updates and scheduling changes clearly, managing expectations and balancing competing business needs.

Reporting & Operational Insight

• Produce regular reporting on team capacity, project status, resource utilisation and workflow performance.
• Maintain dashboards that provide Creative Leadership with visibility of workload, delivery timelines and operational risks.
• Provide operational insights and identify opportunities to improve efficiency and delivery performance.

Leadership

• Provide day-to-day leadership, coaching and support for the Creative Coordinator, ensuring consistent administration of creative workflows and supporting their development.
• Champion consistent ways of working and a collaborative, solutions-focused team culture.

Skills & Experience

• Experience managing creative workflows within an in-house creative team, agency or marketing environment.
• Experience in resource planning, traffic management or creative project coordination.
• Experience using monday.com or similar workflow management platforms.
• Excellent organisational, prioritisation and stakeholder management skills.
• Strong analytical skills with the ability to interpret workload and capacity data.
• Calm, proactive, detail-oriented and able to manage multiple priorities.