B2B Account Manager

About us

Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co-creators: people who want to make a real impact, take ownership and be part of something that’s still evolving.

As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing.

That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.

About the role

Join Halfords as a B2B Account Manager, where you’ll take ownership of a portfolio of mid-sized clients and referral partners, including Benefit Providers, with a strong focus on the Halfords Cycle2Work Scheme. You will be responsible for driving long-term value through effective relationship management, optimising partner performance, and delivering a consistently high-quality client experience.

Acting as the primary commercial lead for your portfolio, you will ensure accounts are commercially optimised, operationally efficient, and aligned to growth objectives. With a strong emphasis on account development and stakeholder engagement, you will lead regular business reviews, monitor performance, and identify opportunities to enhance value, retention, and overall client success.

Working cross-functionally with teams including Marketing, Finance, Customer Service, and Leadership, you will play a key role in improving the end-to-end client journey. This is a fast-paced, client-facing B2B role, ideal for someone who thrives in a dynamic environment and is passionate about delivering measurable results and exceptional customer outcomes.

Key responsibilities

• Own and manage a portfolio of mid-sized B2B clients and strategic referral partners, building strong long-term relationships while acting as the main point of contact and ensuring consistently high service standards.


• Deliver structured Quarterly Business Reviews (QBRs), providing clear insight into performance, engagement, and commercial trends, while monitoring accounts against budgets, KPIs, and growth targets to identify opportunities for improvement and increased engagement.


• Drive account retention and sustainable growth through proactive account planning, using data analysis and customer insights to inform recommendations and optimise performance.


• Identify operational, service, or relationship inefficiencies and work cross-functionally to implement improvements, while building strong internal relationships to ensure seamless delivery across the B2B proposition, particularly Cycle to Work.


• Support onboarding and implementation of new clients and partners, ensuring a smooth transition into ongoing account management, while maintaining a strong understanding of contracts, commercial terms, and client obligations, including leading renewal discussions.


• Act as the voice of the customer internally, sharing market insight, recurring challenges, and opportunities for improvement, while supporting wider strategic projects that drive growth across Halfords for Business.

About you

• Proven account management experience or employee benefits within a B2B or service-led environment, with a strong track record of managing mid-sized accounts and building long-term stakeholder relationships.


• Relationship-focused with a consultative, strategic mindset, confident influencing and managing stakeholders at multiple levels, including leading business reviews and strategic account discussions.


• Strong commercial awareness, with the ability to interpret performance data, track KPIs, and identify opportunities for growth, improvement, and Return on investment.


• Highly organised with excellent time management, able to manage multiple priorities and clients while maintaining strong attention to detail.


• Confident communicator with strong presentation, influencing, and problem-solving skills, comfortable constructively challenging performance and holding partners accountable.


• Collaborative in approach, working effectively across internal teams (Sales, Legal, Finance, Operations) to deliver seamless client outcomes and continuous improvements.


• Proactive, solutions-focused, and adaptable, with a strong sense of ownership and accountability, and the ability to thrive in a fast-paced, evolving environment.

Reward & benefits

• A fair and competitive salary evaluated against market data, quarterly discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.


• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.

• We offer hybrid working in our Support Centre, you will be based at our Support Centre 2 days a week with an optional 3 days working from home.


• You will have access to a wealth of employee discounts across the Halfords suite of products and services.


• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 2 days on site at our Support Centre in Redditch.