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Amercian Optimism is our attitude. Casual style is our aesthetic. Clean and confident, comfortable and accessible, classic and modern. It's the quintessential expression of Gap brought to life through iconic clothing. Our collections are a modern interpretation of our denim roots and signature pieces that are a staple for every wardrobe.

What if finding the perfect pair of jeans could be easy? That was the inspiration our founders Doris & Don Fisher had for opening the first Gap store on Ocean Avenue in San Francisco, California in 1969. Led by passion, determination & a desire to do things their own way, their single store stocked with jeans & music went on to change retail forever and has earned a place in pop culture history.

Gap stepped onto the global stage in 1987 with the opening of our first international store in London. Our optimistic attitude & classic American style resonated with customers & helped transform Gap into a global fashion icon.

Today we have 1,700 company-operated and franchise retail locations around the world & we've expanded our online presence to around 70 countries. In the UK, Ireland & Northern Ireland, 5,500 people help bring our particular brand of high street fashion to customers, new & old, through some 150 stores via our Gap, GapKids & babyGap brands. Keeping them coming back time & time again takes a lot of energy, planning & above all, creative thinking.