The Intu Merry Hill shopping centre will be the first location in the West Midlands in which watch brand Tag Heuer will open a store. It comes after a £100m investment and refurbishment was announced for the shopping centre, with the store to be adjoined to the already established on Ernest Jones. Regional director of Intu, Nick Round noted that the centre will continue “attracting more high-end aspirational retailers like TAG Heuer, which is the latest brand to select the centre as the right location to attract customers from across the West Midlands for the first time”